The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn’t a genetic disposition or a specific talent. It’s an attitude we can all adopt. It’s a hunger to seize new ground, make connections, and work without a map. If you do those things you’re an artist, no matter what it says on your business card.

“A profound book about self-determination and self-realization. By capturing and universalizing the wisdom of successful start-up businesses, the authors provide an exciting blueprint for building a fulfilling career. Invaluable for any person who wants to be a successful entrepreneur ­ not in a particular company ­ but in the most important enterprise of all: one’s own life.” —Cory Booker, Mayor of Newark

“The Internet has fundamentally changed the architecture of business and society. This terrific book shows you how to live, learn, and thrive in a networked world.”—Joi Ito, Director, MIT Media Lab

Joel Salatin might seem like a vision of our agrarian past, but in fact, he’s distinctly modern, looking beyond the conventional toward a new “normal” based on community, ecology, and flavor, too. Salatin’s book is as practical as it is reflective: as necessary as it is radical.—Dan Barber, chef/co-owner Blue Hill and Blue Hill at Stone Barns

“I’ve run across few people who conceptually ‘grok’ how to get things done better than Josh Kaufman.” —David Allen, author of Getting Things Done

“No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you’ll be far ahead in the business game.”—Kevin Kelly, founding executive editor, Wired, and author of What Technology Wants

“The brilliance of Rework is that it inspires you to rethink everything you thought you knew about strategy, customers, and getting things done. Read this provocative and instructive book—and then get busy reimagining what it means to lead, compete, and succeed.”—William C. Taylor, Founding Editor of Fast Company