Here’s a great interview Seth Godin did with Success Magazine’s Darren Hardy about his most recent book, We Are All Weird. Seth goes on to talk about some of his other key ideas as well—permission marketing, sneezers, ideaviruses, purple cows—and that’s always worth a listen.

Congratulations to Reid Hoffman and Ben Casnocha, whose forthcoming The Start-Up of You is excerpted this week in Fortune.
![final cover[1]](http://larkproductions.com/wp-content/uploads/2012/01/final-cover13-200x297.jpg)
We love the cover for Kristen Suzanne’s Raw Awakening. Congrats to the Chronicle team for putting in the work to great results.

Congratulations to Danielle LaPorte who kicked things off for The Fire Starter Sessions on her blog this week, catapulting the April 2012 release into the upper echelons of the Amazon bestseller list. And many thanks to Crown for the stunning cover design. We love.

Congratulations to Hugh MacLeod! American Express Open Forum includes Evil Plans in its “Best Business Books of the Year” 2011 roundup. Well done!

Thank you, Lisa Gansky, for the second annual Mesh Holiday Gift Guide. Give experiences not stuff, and the world will be a better place.


And deservedly so! Congratulations to Seth and the Domino Project team for a year’s worth of books and experiments to learn from. The 2011 Gift Guide from Boing Boing is guaranteed to help Santa make ever more discriminating choices this year. Get to it!
Bryan R. Walsh went to Polyface Farm in Swoope, VA, and the result is this terrific profile in Time magazine. Congratulations, Joel!

We are excited for tomorrow’s event, Let Us Eat Local, The Altman Building in New York City, where Author Joel Salatin is Lead Honoree. Congratulations, Joel! 
A wonderful review from Kirkus for The Thinking Life
by PM Forni:
Insightful meditation on how changing the way we think can improve our daily lives.
Forni (The Civility Solution: What to Do When People Are Rude, 2009, etc.) encourages the pursuit of thinking in an age when “serious thinking is often the illustrious casualty in the digital revolution.” The author explores dependency on modern technology and its associated problems but primarily focuses on the greater value of thinking. He argues against those who write off the lost art of pondering, revealing the reality of wasted time and providing practical suggestions on how to create space in busy lives. He addresses multitasking as “our attempt to do the maximum amount of things in the shortest amount of time with the minimum amount of thinking.” To illustrate his ideas, Forni effectively blends a combination of ideas from classical and modern philosophers, myth, current events and personal anecdotes. He chides parents and schools for not properly instructing the next generation in how to make good decisions, and how this is detrimental to society at large: “I wish I could tell you that I had the good fortune of undergoing a solid home training in decision making, but I did not. I wish that just one of my teachers had managed to impress upon me and my schoolmates that being happy depends upon making sound decisions.”
A deft exploration that urges us to think before speaking.